LOCKSTEP
arrived at our doors as Montagano Real Estate Group, a growing brokerage team in Indianpolis bearing the name of it’s founder, Alex. Ceremony partnered to develop a new name, voice, and vibe that their family of realtors could grow into.
Industry: Real Estate
Services:
Naming
Visual Brand
Verbal Brand
Campaigns
Brand Activation
Year: 2021
BRAND IDEA
Never outworked, always in lockstep.
Lockstep goes beyond the transaction, partnering with clients from list to close and beyond with old-school work ethic and white-glove service.
“We worked hand in hand with Ceremony attempting to buck the lack of branding in the real estate industry. He understood our team goals, missions, and visions and executed our brand launch at the highest of levels. People want to work with us because of the messaging from our branding that Andy delivered.”
Alex Montagano / Founder
“I pour a lot into this business. I care about it. The rename and accompanying branding not only captured that sense of pride I have, but it created new affinity. It signaled a new chapter for all of us, and we’ve never been more bought in.”
Daniel Leeper / Broker
Special thank you to Alex Montagano for betting on Ceremony before we bet on ourselves.
It Takes a Village
Verbal: Andy Kennedy
Visual: Andy Kennedy
Brand Activation: Matt Wells
CX: Danielle Stewart