MILLSTONE
is a vertically integrated multi-family developer with dirt on their boots. Ceremony positioned their small, growing team to raise money, secure land, impress banks, attract talent and develop projects in the fastest growing markets across the southeast.
Industry: Construction + Development
Services:
Brand Strategy
Verbal Brand
Visual Brand
Brand Architecture
Website Design + Dev
Brand Activation
Launch support
Year: 2022
BRAND IDEA
Boots and Suits
Operating in a competitive category where old money wins, stakeholders span generations, and the barriers to entry are real, it was important the brand took a stand.
"We thought we just needed a website, but in working with Ceremony, we realized we weren't activating a huge amount of untapped potential. The work brought this potential to life and it’s rippled through our entire company: from vendors and clients relations to employee recruitment and company culture. It was, and continues to be, a transformative partnership that elevates our business."
Andy Weatherford / Owner
“We have instant credibility with banks, equity partners, and talent when they interact with our company.”
Adrien Dannemiller / Owner
OUTCOME Since the rebrand, Millstone has broken ground on 2 developments, announced 2 more in the pipeline, and doubled the size of their team.
Thank you to Andy + Adrien for your trust and partnership
It Takes a Village
Verbal: Andy Kennedy
Visual: Kaylee Green
Web design: Shelley Dunville
Motion: Anna Powell Denton
CX: Danielle Stewart