ANDERSON
UNIVERSITY
like many Christian institutions of higher education, is facing an uphill battle relative to enrollment growth, retention, acquiring transfer students, and securing major gifts. We worked alongside school leadership to reimagine the University brand position.
Industry: Higher Education
Services:
Brand Strategy
Verbal Brand
Visual Brand
Brand Activation
Website (WIP)
Embedded Transformation
Year: 2023
BRAND IDEA
A different kind of Christian University.
At the intersection of Anderson’s truth, competitive gaps, cultural trends, and audience needs, existed an honest and ownable brand idea: a different kind of Christian University.
“Ceremony put words to our vision and images to our ambitions. They’ve become an important part of our team.”
Mischon Hart / Anderson University
“The work united our team around a common voice and idea.”
Mischon Hart
Special thank you to Mischon Hart for your bravery and Chance Benbow for your spark.
It Takes a Village
Verbal: Andy Kennedy
Visual: Kaylee Green
Web Design: Henry Dan
Wed Dev: Caylor (WIP)
Motion: Yhareli Chamboneth
CX: Danielle Stewart