Olio approached Ceremony with two problems to solve. First, after years of growth and change, their visual identity had accrued debt. The system was fractured, and the team didn’t feel confident using it. Second, Olio was no longer a startup – nor was the category they competed within. We rethought their visual identity from the ground up to inspire their team, codify their image, and catalyze the next chapter.
Industry: Healthcare Tech
Services:
Visual Brand
Motion Concepts
Team Socialization
Embedded Transformation
Year: 2024
BRAND IDEA
Let’s care together.
Disparate healthcare teams must collaborate around patients as they move through the system. Providers want to work together, but the truth is, it’s really hard to do. So often, they don’t.
Olio makes it easy. Ceremony positioned the brand as a unifying voice with joyful and optimistic leadership qualities. You care. I care. Let’s care together.
“Our visual brand had lost its way and it was impacting my team. Ceremony led a process that brought everyone along for the ride and equipped us with the goods we needed for the next chapter of growth.”
Ben Forrest / Founder / CEO
“We went from uninspired and unsure to proud and confident.”
Rhonda Quintana
Thank you to Ben Forrest, Rhonda Quintana, Neha Kantamneni, Josh Byrd, Christy Rose, and Alex Glazier.
It Takes a Village
Brand Idea: Andy Kennedy
Visual: Bud Thomas
Motion: Jade Kuzak
CX: Danielle Stewart